Hooked on fishing
Ice fishing season is slowing down and I’m dreaming of summer already. To tide me over, I found this ad (which doubles as a poster) in the latest Communication Arts magazine by Colle+McVoy in Minneapolis. Created for Takemefishing.org to encourage kids to check out the site, they hooked this illlustrator, too. Just to show you that you never know what you can reel in.
Derek Till, art director; Tim Blevins, writer; Mike Caguin, creative director; Aesthetic Apparatus, illustrator; Chris Peters, art producer. Via Communication Arts.